strategic plan framework
Circle’s first strategic plan will guide our work in the coming years. We are releasing this plan as we mark an important transition from our roots as a rapidly-scaling startup to an award-winning organization that is quickly becoming a leader in the affordable housing sector.
This plan was developed through a series of sessions with Circle’s board, staff, and tenant advisors, and that collaborative spirit shines through. Our top priorities in the coming years include providing exemplary service, growing our tenant engagement, exploring opportunities to increase our housing stock, and strengthening our foundations for a stable and thriving future.
2026-2031 STRATEGIC PRIORITIES
Circle Achieves Service Excellence
Providing Well-maintained, Affordable Homes and Benefits that Promote Tenant Stability and Wellbeing
A near-ready Riverdale home during an energy efficiency test
- Create and deliver the highest maintenance and tenant service standards and uphold a state of good repair across our portfolio
- Develop an energy efficiency and environmental stewardship plan for implementation across our properties
- Undertake long-term sustainable asset management planning to map out a 20-year portfolio stewardship plan and cycle
Circle Continues to Evolve
Addressing Emerging Tenant and Housing Needs and Opportunities
2025 Tenant Picnic
- Seek out and promote benefits, opportunities and resources that tenants identify as important to their financial resilience and agency
- Explore and consider options to integrate vulnerable, at-risk housing into Circle’s portfolio (including financially vulnerable non-profit housing and affordable market housing facing speculative pressures)
- Identify pathways for tenants to access a broader continuum of housing that meets their changing needs
- Undertake an assessment of Circle’s role in the collaborative development of new innovative housing solutions within Circle’s housing stock and beyond
Circle Strengthens its Impact
Achieving Operational Effectiveness and Sustainability
A full renovation of an Upper Beaches home
- Invest in our people, leadership and culture
- Prioritize stakeholder relations and collaborations as a dedicated, consistent, and visionary partner and ally. This includes building and maintaining substantial credibility with our operating funder and regulator the City of Toronto, and other primary stakeholders.
- Build Circle’s infrastructure, systems and procedures to ensure operational efficiency
- Strengthen Circle’s financial health to build organizational resilience and sustainability
